Greg Jarboe, SEO-PR, interviews Dixon Jones, Managing Director, Receptional LTD, about link building strategies. Dixon says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an vital tip about backlinks.
www.verticalmeasures.com – A video exposition of some basic link building strategies and how a site owner can use them to increase their traffic and search engine rankings.
Blogs have become very powerful and can do fantastic things for a business. Because they are very Search Engine friendly they can work to increase traffic to your website very quickly.
A blog is simply an simple way to share your thoughts, thoughts and even promote your products or services. People are on the internet searching for information that interests them and once they find a site that provides excellent updated content about their interests they will most likely keep coming back for more
Implement some of these strategies and you’ll see traffic building quick.
1) Wordpress is the best blogging platform
I recommend Wordpress self hosted platform for a number of reasons. If you’re into Internet Marketing or just Blogging for the long run you’ll want to brand yourself and make it simple for people to find your site.
2) Get your own domain name
As I mentioned before you’ll need to brand yourself and having a domain name related to your product or service is the first step. There are many hosting companies that offer fantastic service and pricing but Hostgator is one of the best in my opinion. They will help you to set up your Wordpress blog or standard website.
3) Choose your Wordpress template wisely
There are so many free Wordpress templates available that it can become overwhelming. To start with choose one that is visually appealing and that is plugin ready. Plugins are free as well an can add additional functionality to your Wordpress blog.
4) All in One SEO Pack pluging is a must that will help to increase traffic
The -All in One SEO Pack- will help optimize your Wordpress blog for Search Engines. – It automatically optimizes titles for search engines – Generates META tags for you, – Avoids duplicate content that can be a problem with Wordpress blogs
5) Google XML Sitemap plugin
This plugin will make a Google sitemaps compliant XML-Sitemap of your WordPress blog. It will support pages Wordpress and custom pages. Every time you edit or make a post, your sitemap will be updated and all of the major search engines that support the sitemap protocol, like QUESTION.com, Google, MSN Search and YAHOO, are told about the update.
6) Content for your Blog
You will need to work on making original content for your site and updating it on a regular basis. Content refers to the articles or postings that you write and publish on your blog. It should be relevant to your niche so that when people search for information about your niche they can be referred to your site by the search engines.
7) Getting more traffic to your site
There are many free ways to get additional traffic to your blog. Article Marketing is one way. Posting comments on related blogs is another and visiting forums and becoming part of the community will also get you more visibility.
Having a well loved and successful blog will take some time even though some may tell you otherwise. It will take hard and consistent work as well as excellent content and the willingness to educate yourself about SEO and web traffic. If you will take the time to write excellent content and work on getting traffic you will have no distress increasing website traffic over time. Staying focused, having a plot and not giving up too quickly. After building a readership you will be able to keep them coming back as long as you post on a regular basis and give your readers information they’re interested in.
For an honest resource of Internet Marketing information, tips, reviews and tools required to start and run an successful online business visit Internet Marketing For Beginners and also check out an brilliant course at Profit Lance
You have got your blog up and running on the internet. The next obvious thing to take care of will be to devise promotional strategies that will make your blog visible to others. This requires a certain extent of plotting on what kind of tools that you want to apply to the formation of promotional strategies for your blog. These strategies should be given a honest amount of consideration before applying them.
Strategies for blog promotion are many. Nonetheless, what’s listed below are proven strategies that should work effectively for your blog.
(1) Search engines and blog directories
Web directories such as Yahoo and search engines such as Google surfaced to catalog all new sites that are being made. Directories prominently used are Technorati , Blogwise , Blo.gs just to name a few. Send your newly made blog to such directories and search engines for indexing. Your blog will be made visible promptly.
(2) Apt description of your blog to your targeted audience
Write a small and apt description of your blog ; the description must fit the type of audience that you have targeted. Whatever benefits that readers can get from reading your blog must be clearly pointed out. One of the strategies for blog promotion requires you to let your readers know the real reason why they should read your blog in the first instance. What’s in your blog for them? You can support this strategy by using “tagging” which essentially is a subject or category description that you are attaching to your blog and to each individual blog post. This will make your blog more easily searchable by others. Tagging can be done with your posts on directories such as Technorati, for instance you can add tags like “London” and “shopping” to a particular post so that your blog will show up when others search for these topics in blog search engines.
(3) Make use of the “ping”
The “pinging” action will enable you to automatically alert readers that you have written a new post on your blog. This action is executed through the various blog directories and other services that do publish blog updates. Upon publishing your latest post, you will “ping” directories and search engines. The latter will search for the new content on your blog. The “pinging” action will show your blog up in a list of recently updated blogs. To save you the time of “pinging” major search engines and directories separately, you can perform this action in one huge ping , by making use of BlogExplosion , Pingoat or Ping-O-Matic . It is vital to remember that you need to “ping” only once. Take note that this “ping” act is one of the more vital strategies for blog promotion that should not be neglected.
(4) Two-way comments
If you want to get more traffic, one way is to post your comments on the blogs of others. You should also allow others to post their comments on your blog too. Your perceptions on your blog can be read by others. Posting your comments is in effect equivalent to your contribution to a discussion with other bloggers. Anything topic that is insightful and fascinating will surely draw more readers to your blog. It is a door to the building up of your reputation as an expert in your industry. The provision and availability of excellent helpful resources and relevant links to the topic in question will please the readers and should help to add value to the discussion.
(5) Performing exchanging of links with others
Linking up with other blogs and getting linked back to your own blog is a proven strategy that is intrinsically perfect integration with the blogging model. Readers will be able to access more sources of information on your blog. Your blog will be able to capture more traffic as other blogs link up with your blog. Importantly, the incoming links to your blog should be absolutely relevant to the content of your blog. This is another vital strategy for blog promotion, simply because if the incoming links originate from relevant high-traffic sites, your blog’s search engine ranking will be positively affected. Links can be placed within individual posts.
(6) Place “trackback” to full use
In blogging, you can use “trackback” to the list of other blogs that have linked to particular posts on your blog. You can locate these in the comments section under each post. With this feature enabled through your blog software, each time someone makes a link to a post on blog, you will be informed via an automated message from the other blog, and in return, your blog software will automatically add a link to the other blog below the post that is being referred to. You can use Haloscan where you can find free trackback tools to manage.
(7) Excellent quality content
What’s needed most on your blog is content. Content must be of quality in order to attract readers. If you want to write real excellent content, you must ensure two things:
(a) Information that you give on your blog must be unique. Give expert content from various perspectives.
(b) Keep yourself informed and abreast of latest developments in your industry. Be the one to make the first spin of news.
(8) Make repeat traffic
Readers come and go. The solution to this scenario will be for you to write new post on new topic every day. It appears to be hard work, but there isn’t much choice if traffic is to be repeated. Remember that the content must be fantastic. This is a vital strategy for blog promotion, especially for the purpose of generating repeat traffic. Writing up a series of posts will help in getting repeat traffic as readers will come back for more revelation from the future post. You can even try to request from your readers their email addresses, so that you can say them of your new updates. This is essentially building up an opt-in list that opens the door to numerous email marketing opportunities.
(9) Social bookmarking, blog awards, web ring
Join social bookmarking sites such as Del.icio.us that permits users to share their favorite web sites with one another. Just “tag” to your blog posts and readers will be able to bookmark your site in their Del.icio.us account. Another fantastic social bookmarking is Digg. Blog awards are given out online. You can participate for the fun and traffic that it will potentially drive to your blog. You can also join a web ring where you can find many groups of like-minded people who may fall into your category of target audience. This will enable you to build your relationship with them on same platform.
To make your blog effective, you will have to work hard on your content. Using the above listed strategies for blog promotion, you will be able to drive traffic to your blog, as well as succeed in your creation of repeat traffic. So, place these strategies to excellent use and blow away your competition.
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Product Description
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